5 Tests to Find Your PERFECT Livestream Niche
This episode centers on how to find your livestream niche. Tanya Smith breaks down why clarity around your niche is the foundation for growing your audience and standing out in a noisy content world. She shares five actionable exercises—The Mirror Test, Passion Project, Sherlock Holmes, Covert Competitor, and Mad Scientist—that help you pinpoint your unique value and passion, even if you wear a lot of hats.
Throughout the episode, Tanya explores the challenge of being multi-talented yet unclear about what to focus on, discusses how scattered content confuses both algorithms and your ideal viewers, and provides hands-on strategies to help you claim your expertise and plant your "flag" in the market—no matter what stage of business you’re in.
If you run a service business and want to get found by ideal clients, create consistent content, or develop systems that make marketing easier, this episode is packed with practical tips and refreshingly honest stories—especially for midlife entrepreneurs juggling full-time work and a growing coaching or service-based brand.
Dive into the art of finding your perfect niche with Tanya Smith, the insightful host of "Livestream Chronicles." In this episode, "Uncover Your Perfect Niche," Tanya guides creators through a structured journey to identify and dominate their ideal niche, using both simple methods and sophisticated tools. From competitive research to self-compassion, Tanya’s approach blends strategic insight with personal growth, making it a must-listen for aspiring content creators.
Topics Covered in This Episode:
1. Identifying Competitor Gaps with Tools like SparkToro
2. Alternative Research Tools for Keyword Insights
3. Focusing Your Niche to Please Algorithms and Audiences
4. Self-Compassion in Your Creative Journey
5. Real-World Client Experiences and Lessons
6. Balancing Passion and Professional Growth
7. Encouraging Feedback through Innovative Exercises
Timestamps:
00:00 - Kickoff
03:12 - Using Competitor Analysis for Niche Discovery
15:30 - The Importance of Niche Clarity
28:04 - Setting Boundaries and Client Discernment
31:14 - Observing Market Trends
41:14 - Realigning Content with Personal Joy
49:28 - Tanya’s Journey from Direct Sales to Coaching
54:22 - Establishing Thought Leadership
60:00 - Reflections and Outro
Keywords:
Niche Discovery, Audience Engagement, Competitor Analysis, Self-Compassion, Strategic Research, Feedback Exercises, Content Creation, Personal Growth, Livestream Chronicles, Professional Growth, Market Trends, Coaching Strategy
Jumpstart your live streaming journey with Tanya's expert tips and join her over on YouTube at Stream Like a Boss TV. Follow on all the socials: @videocoachtanya
