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Aug. 27, 2025

Finding Your Voice After 40: Personal Branding with Sherry Sutton

If you've ever worried that you’d come across as awkward on camera or questioned whether your story really matters—this episode is for you.

This week on Midlife Unmuted™, I sat down with Sherry Sutton: personal branding mentor, self-described “awkward dork,” and founder of a new video podcast studio just north of Dallas. Sherry’s special talent? Helping service-driven creators over 40 stop hiding behind polished facades and finally show up—with their quirks, nervous giggles, and even that stubborn spinach in their teeth.

Every episode, we pull back the curtain on reinvention after 40, but this one goes deeper on the messy, unfiltered side of building a meaningful brand… one authentic video at a time.

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👋 Who is Sherry Sutton?

Sherry is a personal branding coach and podcast studio owner with a knack for mining the real story behind the “about” page. She helps seasoned entrepreneurs excavate their true message and put it on camera in a way that connects—no trend-chasing necessary. Whether she’s guiding a TED Talk speaker or coaching a nervous first-timer through their first YouTube intro, Sherry brings strategic insight and a down-to-earth warmth that makes you feel like you truly belong.

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🎙️ Inside this conversation:

  • The truth about confidence (and why even “put-together” folks feel like dorks)

  • How to find the message that others need—and that feels true to you

  • Why messy, imperfect video might be your greatest visibility advantage

  • Sherry’s approach to video content for midlife creators (hint: perfection is out, showing up is in)

  • Mindset shifts for content creators who feel “too old,” tech-phobic, or stuck on the sidelines

  • Stories from behind the scenes: falling down stairs, food in your teeth, and what happens when you post anyway

If you’ve ever delayed sharing your story because you don’t feel ready, perfect, or “expert” enough—consider this your official nudge to go for it.

Sherry’s challenge for you?

🎯 Make one imperfect video this week. Don’t rewatch or fix. Post it—or don’t. The win is in showing up, flaws and all.

Curious about personal brand mentoring, podcast studio magic, or Sherry’s one-on-one strategy sessions? Find all the details (plus her TED Talk) at: www.sherrysutton.com

✨ Key Takeaway:

You can’t make the difference you’re here to make by waiting in the wings. Imperfect, “dorky” action beats silent perfection every time—especially after 40.

You’re never too late, too tech-averse, or too awkward to unmute your voice.

Rooting for every brave minute you share,
Tanya

P.S. What’s one nervous, imperfect, or joyful way you’ll unmute yourself this week? Hit reply and let me know. I read every message.


Thanks for reading Stream Like a Boss® TV! This post is public so feel free to share it.

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Midlife Unmuted™ is a limited series by Stream Like a Boss® TV—real conversations with creators finding their visible, purposeful groove after 40. New here? Subscribe for stories, tools, and encouragement tailored for your new season.

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Stream Like a Boss® delivers actionable strategies for turning video content and livestreaming into powerful lead generation tools. Host Tanya Smith shares expert insights on video podcasting, curated software recommendations, and smart systems to help service providers grow their impact. Join our inclusive community of entrepreneurs leveraging video to build authority and scale their businesses.

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