Stop Chasing Algorithms—Build a Business That Lasts

Tired of feeling like your audience and income are at the mercy of social media’s changing rules? This week, I’m sharing why it’s time to stop chasing algorithms—and how you can build a stable brand by owning your audience, creating evergreen assets, and working smarter (not harder) with your content.

In this episode, you’ll learn:

• Six strategic mindset shifts to help you stop relying on social platforms for visibility
• Concrete ways to “own” your audience using email and community (without becoming chained to any one app)
• Why evergreen content is the secret to staying relevant and saving time year-round
• How to avoid content burnout with strategic repurposing and simple automation tools
• The truth about “vanity metrics” versus building real relationships that lead to sales
• Inspiration for embracing your unique voice and building a lasting, engaged community—even if you’re an introvert

If you’re ready to get off the content hamster wheel and create systems that support your lifestyle and business goals, you’ll love this episode.

Timestamps:
00:00 – Why chasing algorithms keeps you stuck
05:37 – The renter vs. owner mindset for your content and audience
12:08 – What is evergreen content (and how to create it)?
20:40 – From content overload to simple, strategic repurposing
30:18 – Automating your content and saving your sanity
39:04 – Likes don’t pay the bills: the value-over-vanity shift
50:17 – Community and connection vs. isolation
55:14 – Quick recap + your action steps

Ready to future-proof your business and reclaim your time?
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