5 Breakthrough Video Trends from Wistia’s 2025 Report
This episode is all about the five biggest takeaways from Wistia’s 2025 State of Video Report—packed with video marketing trends for coaches, consultants, and service-driven entrepreneurs who want video to actually move the needle for their businesses. Tanya Smith walks you through key findings on what’s really working right now, from the surprising staying power of long-form video (yes, people really are watching those 30- to 60-minute streams!), to overlooked spots where your videos can make a big impression—like thank you pages most businesses completely ignore.
Tune in as we break down how to make webinars actually work for you (instead of gathering dust), why it’s time to get real about AI in video creation, and the hard truth: most creators aren’t promoting their content enough to get results. Tanya also shares personal stories around community, consistency, and overcoming accident setbacks, making this episode especially valuable for midlife entrepreneurs juggling life, a day job, and a growing coaching or consulting side hustle.
Are you tired of chasing every shiny video trend—only to feel lost about what actually works to grow your brand?
This episode cuts through the noise with real, strategic takeaways from the Wistia 2025 State of Video Report—no guesswork, no overwhelm, just insights that actually matter for coaches, service pros, and podcasters.
IN THIS EPISODE, YOU’LL LEARN HOW TO:
- Use both long-form and short-form videos with purpose—instead of jumping on every trend
- Tap into “forgotten” thank you and confirmation pages to create deeper connections and engagement
- Repurpose webinars and livestreams into a steady stream of marketing assets
- Apply AI tools to your video workflow without sacrificing your authenticity
- Shift from constant content creation to promoting what you’ve already made—so your work finally gets seen
EPISODE TIMESTAMPS:
0:00 - Welcome, quick check-in, and why these trends cut through the noise
10:27 - Long-form vs. short-form: What the data actually says
15:14 - The secret goldmine: Video on thank you and booking pages
26:15 - Repurposing webinars: Systems that save your time (and sanity)
36:22 - Why AI video tools aren’t “future”—they’re now (and easy to start)
44:43 - Why most creators (maybe you!) are under-promoting and how to fix it
52:43 - Actionable summary, next steps, and upcoming AI Creator Lab invite
KEYWORDS:
video marketing for coaches, livestream business growth, repurposing webinars, AI video tools for entrepreneurs, brand visibility over 40
RESOURCES FOR YOU:
Ready to enhance your live streaming skills? Dive deeper into video visibility and marketing strategies with a discovery call at https://StreamLikeaBoss.tv. Follow Tanya on all social platforms @videocoachtanya. Don’t miss out on the latest content and updates!
