5 Myths Keeping Video Creators Broke

Tanya Smith (00:21)
Alrighty folks, so we are back and I'm so excited to talk with you tonight because it's been a minute. It's been a little bit of time, right, that's passed since we've been attending different conferences and events. And by the way, I had the best time at podcast movement. It was so much fun. And I was able to be on stage with some legendary folks, Lou Mangello, Dave Jackson, Jeff C.

We were talking about guest interviewing and I do have another show an episode that's going to be coming up where we're going to be talking about workflows and I'm going to definitely make sure we break the workflows down as it relates to your guesting whether you're a guest you're on the show as a guest or if you're hosting and thank you for the compliment on the intro. You love my music. Yeah, because it's been pretty fun to be able to put that together. I used an AI tool called Suno.

Burton and you probably are familiar with it. But if you're not, I've got another show where we've talked about that too. I see Felicia Brown in the house. It was nice to meet you at podcast movement. I do remember you. So thank you for being here on the show. All right, let's do this. So I'm going to break this thing down and we're going to talk first a little bit about why the tips that we're going to cover tonight actually matter.

I think it's important to give you that backdrop first because many of you are service businesses, service providers. And so what I want you to know about being a service provider is that sometimes we do things a little bit differently. And so as I'm speaking to you on my live streams, typically it's going to be those of you who have, maybe you have digital products or you're monetizing in a different way in a way that is online, right? You don't necessarily have physical products, but if you do,

Some of the things I'm going to talk about will be in your wheelhouse as well. But here's the number one reason why, this is going to be the, I'm not going to say the opposite, but I'm going to tell you that this is a little bit different than one thing that I've told you all along. So if you're a hashtag OG and you've been in the house before, one of the things I always talk to you about is consistency. And Burton either even said it in here too about consistency and that still holds true.

Consistency is so important. It is absolutely key, right? But one thing I want you to know about the consistency piece is that that alone will not pay your bills. So the reason why we're talking about these myths, and I'm going to give you five, right? The reason why we're talking about these is because if you stay rooted in these myths, you're going to continue to create content that is simply entertaining people, but it's not converting.

It's not converting. So we need to talk a little bit about what's really holding you back. OK. And if you do have questions, I want you to pop those into the chat because I am paying attention right now. I'm taking a look and making sure that I capture your questions. You can put a cue in front of it, but either way, I'm going to scan back through and make sure I cover what I can with you as long as you stay on topic for me. OK. ⁓ But let's let's talk a little bit about this topic. So as you do have questions, feel free to pop those into the chat. OK.

Let me do something real quick. move over to this screen real quick here. Okay, now, what I want you to do is to grab your notepad and your pen if you haven't already done that because I'm going to cover some things that may or may not sound like they are obvious. And if they're not obvious to you, I want you to make notes because I want you to also take action on what we're talking about.

because it's not too late to turn things around. If you have not been generating revenue, if for some reason your podcast, your livestream is not bringing you income, one of these things may fix it. So I want to give you myth number one. And I can speak to this from experience, for real, for real. Myth number one is that you feel like you have to mimic the big channels.

I know, I know. There is this school of thought out there that teaches us to, you know, go and be like everyone else who is already successful. Like, take the successful people and reverse their formula, and then you implement that, and things will magically just work the way that they worked for them. And what I would love to say to you is the truth, okay?

The reason why I think this is such an important thing for us to pay attention to, and yes, Saeed, it's good to see you, and I see hashtag OG Chris Stone in the house. The reason why mimicking big channels doesn't always work is because you can copy the pros, but if you skip the foundations, you're gonna stay broke.

I want you to hear me on this because a lot of folks recently there was a big launch and for those of you who have been in digital marketing for any length of time, you are familiar with who I'm talking about. I don't even have to say his name. He sold a lot of books. His launches are legendary. We all know this, but what sometimes tends to happen is people watch something like that launch and they're missing all the foundation.

And so then they skip right to, ⁓ I'm going to do a launch exactly like that person, or I'm going to go onto so and so's channel. I'm going to look at what they're doing and I'm going to mimic exactly what they've done and I'm going to be successful overnight. It does not work like that. It just doesn't. You've got to have the foundational things in place. So what this could look like potentially if you're doing it, because I want you to identify yourself.

And if you identify yourself in here, I want you to put a raise hand emoji. You don't have to tell on yourself, but if this is you, I want you to put that raise hand emoji up no matter where you are. Okay. What this looks like is that you're copying big studios such as you just started two, three weeks ago and now you've gone out and bought, bought 2000 to $5,000 worth of gear.

Because hey, I saw that Tanya had this small rig light and she also had the Sony a6400 camera and she's got these other like the ambient lighting and she's got this studio. And so you go out and you put all these things together but you're still missing the foundation.

If you're missing the foundation, you stay broke. So myth number one is you mimicking the big channels will instantly bring you success and that is not the truth. It's just not. You've got to do the foundational things. What kills profit is big names can get away with being vague, but you can't. If you're not there yet, you've got to build the foundation. So let me give you a couple of things I want you to really think about because

I find this to be missing with quite a few people that come to me and do a discovery call and they say, yeah, I'm ready and I'm ready to do this. And I start asking questions to see how ready are you? Some of you will remember this formula, okay? When I talk about the four Ms. And if you know what I'm gonna say, I want you to pop it into the chat. I see you Dan in the house. You are not fired at all.

Here's the four things. You need to understand your mastery. So what is it that you want to plant a flag around? What's the expertise that you talk about better than anyone else? You could talk about it all day long. It's your jam. like it comes to you naturally. Or maybe it's something that you've studied and you love to talk about it. What's your mastery? And if you know what your mastery is, I want you to put that into the comments right now.

I see Dr. Vibe over in the house. What's up, sir? And Substack. So, your mastery. The second thing is your market. So who is the target audience? Who is the market that you're actually sending messages to? What is it? Who is it that you're speaking to? Who's the audience? Who's the niche group of people that really can be transformed by your mastery and getting really

crystal clear about that and defining your niche in a super tight way will help you to be able to plant a flag so you're not constantly chasing after them, but you're planting a flag and they're finding you because they know that you talk about that thing that they need and want. The third thing is your message. So what is the key message that you deliver? What is it that you share with people? So

By the time they get done listening to any talk that you give, any stream, any podcast, they kind of have a running theme of what it is that is the message behind what you share. For me, for instance, one of the things I can tell you, the thing that people tend to walk away with is that they know that I truly am passionate about and I believe in the power of live stream specifically because I believe in the power of conversational content, especially leveraging video.

When you can create conversations being on camera, it creates a whole new level of trust and credibility like nothing else. And anytime you hear me talking, whether I'm a guest on somebody's show, if I'm doing my own show, if I'm writing a book, if I'm on a stage, you know that that is the running theme. You're going to hear that come out of me somewhere, some way, somehow. So what are people getting from you? What is the message?

And then the final thing is the method. So is there a specific method that you talk about, a framework that you own, a system that you teach, something that you uniquely deliver? For me, it's the BOSS framework. So people know about the fact that the majority, if not all of my content, stems from the BOSS framework as the foundation. BOSS meaning that first we're going to get real clear on the brand, which I'm talking about right now.

The O is for offer based content because we're reverse engineering what we talk about in our social media, in our videos, in our audio podcast. We're reverse engineering that based off of the offers of things that we want to sell that are helping people with the transformation that we just talked about, right? In the brand, the four M's. And then there's systems, which we talk about automation and AI. And then the last S is your social conversation.

your social engagement. So that is the boss formula. That's my framework. That's what I live and breathe by. So anything that I'm teaching about is going to fall within that space. So when you think about your mastery, your market, your message and your method, and you've got those four things down, that's foundation. You can't jump from point A and then watch somebody's

Amazing incredible launch and have none of those things as foundational and expect to be where they are It just doesn't work that way Same thing when it comes to your youtube channel or anything else So the myth around you mimicking other spaces other people other brands and just assuming that's going to get you to success That is a myth The work that comes in between is what's important the foundation and the building blocks

These, those are key. They are critical to your success. If you don't believe me, again, look at your bank account. If you haven't done those things, that's part of the reason why you're broke. Okay. Let me pull up a few comments that I'm seeing here. Cause I love it. I'm seeing it in here. Let's see. Nope. You did yours in Canva. Check out the video in the, on that intro. Absolutely. Suno, S-U-N-O. ⁓

It is the jam. It's been so much fun to play with that. I love seeing Said. Everyone's talking about Alex. Yep. That's who I was talking about. It only works if you're him or if you've done the groundwork. So you're not seeing the behind the scenes work that he's done in order to be where he is. You can't skip all the steps and get the same results. It just doesn't work that way. Dan, I told you I am not going to find you or

You in it now. You already in it your family now. So hashtag og all day Let me see radius by Retilia. Thank you for putting everything together. I love it. Yep I see all of your comments and she's breaking down the four M's for us. I love it. Wish you could super chat. I know it's coming Dan Hey, the consistency is real

gave in the house. I love love love seeing all of you. Can you say with the method what the method is again? Yes, the method. Thank you Felicia for asking what the method is all about is your process for transformation. So some of us have this down. Some of us are experimenting with that method. Okay, and this is where I do actually

go into a deeper dive with my clients is creating that signature framework that you're using in order to be able to teach and to deliver content 24 seven all day every day. Right. So when I talk about my boss framework that is the method that's the primary method. I have several frameworks that I work with but that's my primary and what I'm known for. So what is the method of transformation to get your market.

from point A to point E or wherever it is you're taking them on the journey. You can't know that unless you've spent time understanding and getting clarity around your brand. And when you get that clarity, then you can start building the things that need to be built in order for you to be successful, like the big channels and the big brands that you've been following that you're seeing, like, wow, they look like an overnight success. No.

They weren't overnight. They did the work behind the scenes that you can't see and they're not always telling you all of those things. So that's why I'm here to tell you. We're trying to speak the truth on this show. That's what we do. Okay. All right. Let me see. I got to put this in here because I love this guy. This is one of my brothers and I need to make sure I acknowledge in your chrysalis right now. You are already a beautiful butterfly, Gabe.

but I can't wait to see what you come out with. I know it's coming. Yeah, process, people, product, that's another way to say what we're talking about with these four M's. And Regina Baker, look, girl, and I learn it from you every day, the two of us, like we right here. Authenticity is what I've learned from you. I'm always gonna keep, you know, we used to talk about keeping it real. There was a show back in the day.

I think on the show it says something about when keeping it real goes wrong, but I believe that keeping it real When you are compassionate and you have love for other people and you're you're doing things in the spirit of service for real for real I think that does come across When you care for people enough to tell them the truth, I think that's so important. So let's get to the number two. Okay

That is myth number one that we just tackled. And I hope that that is something you took some notes on and that you gained some insight from. Let's talk a little bit about myth number two. Myth number two is obsessing over the wrong numbers is going to get you to success. ⁓ Views and subscribers don't pay bills.

So I want to say that one more time for the people in the back, and I'm probably going to have to put something, let me put this up here. It's not going to pay the bills. Okay. It's not bringing in the cash. It's just not. Yes, we do want views and yes, we want to grow our subscribers. We do want these things, but that alone is not what is going to help you to drive the revenue. Okay.

What this looks like when you're stressing over it is that you start to stress over the wrong things. You're worried about the fact that you haven't hit 10,000 yet. And by that, I mean, for instance, my God, I haven't hit 10,000 subscribers on my Instagram and I haven't gotten 10,000 on my YouTube. you know, you can have all the likes in the world and you can have people subscribing and they're not engaging whatsoever.

and they're not buying any of your stuff. How do I know this? Because remember I told you I went to podcast movement last week and I talked to some folks. And that's one of the things that I commonly heard from folks. They were asking me, how are you doing this? How are you generating income and sustainable revenue with a smaller group of people? Here's how. For me, the focus is on quality.

The focus is on me delivering and serving in such a way that the people who come, if I have 56 views on a video, I can still have clients coming out of that. Two or three of them might become clients. Why? Because they trust that what I'm telling them is true and because they see me giving them and sharing with them the building blocks.

It's not simply because, hey, I liked your channel and then I went away and liked something else and then I liked another thing, right? It is truly because they see the value and there's the connection. They see that there's a pain point that they have for which I can offer a real solution, which we're going to get into with the very next one, okay? But when you obsess so much over the numbers and over the wrong information,

that it then causes you stress because all you want to do is see that people like you. They like your stuff. They like your posts. They're engaging with your posts because you're doing some entertainment and hey, that should be fun enough, but you're not really tapping into the pain that they have and sharing with them how you can solve a problem that's going to kill your profits. Vanity metrics do not.

Equal clients they just don't So anybody that is telling you that it's an equal number that this is an equivalent that is not the truth and You need to understand that and when you stop stressing over the vanity metrics and focus more on how am I delivering value and how am I sharing? What I can share that will transform look when you all watch my videos

Now I understand that a large majority of you that come back every week may or may not become a client today, but here's what I have found that happens. I have had a number of people that will come to me in a DM, in an email and say, I've been watching you for the last year.

or I've been watching you for two years or three years. And I realized recently that it's my time and I'm ready to work with someone who I trust can get me to this place that I'm trying to get to. And I wanted to work with you. That is where the consistency pays off. That is where when you're clear on those foundational building blocks that we talked about earlier in myth number one,

That's where that pays off because you're truly adding value to that person's life or business or both, right? You're truly helping them to transform in a way that maybe nobody else could because they weren't ready. And maybe when they were watching your videos a year ago, three months ago, two weeks ago, they weren't quite quite ready at that time, but something has changed and it's time. And now they know, like and trust you to be able to help them with that solution.

To me, that is powerful. But what happens is we give up too fast because we're focusing on that wrong number thing.

We're focusing on the wrong numbers. So that is a myth that I really want you to pay attention to. What you can fix is instead of tracking things like low, low subscribers, I want you to track things like how many conversations, how many DMS am I getting out of this? How many actual leads am I walking away with from this video?

from this episode in my podcast. Okay. The metrics that tend to stress you out the most are probably the ones that are don't even matter. Now, let me say this. This here's the disclaimer. Cause I get it. I know the social proof is real. Right. And especially years ago, I think it's less of a thing these days because what's happening is the big brands. If you want big brand sponsors and all of those things, right.

And you can read about this in my girl Stephanie Garcia's book about influencer marketing. One of the things that has changed and shifted is it used to be that a lot of the big brands who wanted to sponsor people were looking for huge numbers. But what's changed is they're not so much they're still looking for numbers, right? And they're looking for consistency and they're looking for quality, but they're also looking to see

Is that person a person that we want representing our brand because they have such an insight to their audience and their audience is who we sell to.

And the numbers aren't nearly as important as the relationship that you can showcase you have with that specific niche audience that they're trying to reach with their product.

Yeah, there's a shift. So I want you all to pay attention to that. Let me check and see what we got going on in the comments here. Let's see. All right. So basically you're moving the way I move with my direct to consumer method. I do with my music less traffic, but way more money. Hello. Hello. Yes, you don't bring you can't bring likes to the bank. Trust me. I tried. know we all have tried.

This is the reason why I can speak to this because I tried it myself. I was in the same boat. I was like, my God, I need to get this number and I need to hit that number and I was stressing over it and it was causing me some grief y'all and then I realized, wait a minute. I'm actually making money and some of these people who actually have way more followers than me are the ones that are telling me they're not getting any engagement from those follows. They're the ones telling me

They want to know what my system is. What? Yes, views inscribe subscribers don't pay the bills. They don't. You're really motivating me to do YouTube again. Yeah. Hey Dan, I thought you were already in the house. Let's go. Let's do this. Hey, Venece focus on the impact because one person can make a difference. This is so important. I really want you to hear my heart on this.

I'm not just sitting here telling you this to, you know, just say it. I'm literally here to say this because I know so many of us get discouraged because we're not seeing what we think we should see. We're not seeing the bright and shiny. Doug in layman's terms. Hey, you're always dropping the knowledge too. And that's the reason why I love you being here. So thank you for showing up before commenting. And I see how like you over here in the house as well.

on Substack, so wonderful to see you ma'am. Okay, so when we talk about myth number one and myth number two, they're closely tied together.

And I'm curious about you. What is the metric, the vanity metric that has bugged you the most this year in 2025? What's the thing that you're like, ⁓ this is the elusive thing that if only I had more, you can pop it in the chat. And meanwhile, I'm going to get us into number three, because I think number three is pretty cool. And number three is something

Honestly y'all I had to take a good hard look at some things recently and Once again, I surprised myself And you might be surprised if you do this type of deep self-reflection and evaluation as well ⁓ Here's myth number three it is Hidden or no offers when you have no offers whatsoever or there you're hiding them

that's gonna be problematic for your profits. If people don't know what you sell, they don't buy, because they don't know, right? So I'm gonna say this, right? This is me, I am guilty of this. I am guilty of this as recently as super recent, right?

if they're not gonna dig for what you sell.

They're literally like, so I guess he doesn't have anything or I guess he doesn't have anything to sell. I'll just come and watch his videos and like them. Right. And so you're staying broke because you never told anybody you had offers to sell or you never even thought that you should be putting together a product or a service or a program to sell.

So let me give you a really quick and dirty way that I figured out. ⁓ I probably need to do more of this. This is funny. It's about substack. Okay. And sometimes we're waiting like number one, we're waiting to see are we going to get big? Are we going to have the numbers first before we sell? So substack I'm building. I'm not a pro and expert. I don't have a hundred thousand followers on substack, but I do have a pretty good steady growth.

And I have been steadily paying attention to my numbers, but also putting in the work to have what I think is high value content that's connecting with people. Cause my first obligation is to connect and to build the relationships. I realized that. Okay. After all these years, that's best first value first. Okay. But what was happening is I was getting people asking me,

Well, can you show me what you're doing? Because it looks like it's working. And I was like, huh, well, I don't know if it's working yet. I'm still experimenting. So here's what I did, y'all. This is super easy. I went onto my Facebook, because for me, that's a pretty high, highly active audience there. So you decide where your highly active audience is. Where is it that you're engaging more, right? So it might be LinkedIn for you or something else.

So I went over there and I was like, hey, I'm gonna put this post out here and just put my toe in the water and see, I've been building on Substack. I'm curious about some of you who have asked about Substack too. And I think I might put together a class next week and it'll be $37 as a starter. If you're interested at all, if this sounds like it's something you might be interested in, here's a couple of things that I think I wanna talk about. Let me know. And then I watched.

I didn't start building first because I wanted to see the interest. I watched because I asked the question. I started seeing people comment. Yeah, I am curious about it. What is that? Like there were people that were asking questions in the comments and based on those questions and what I knew I was asking. I actually put together a quick agenda. I started flushing that out in the next week. I held this class and when I tell you

I'm going to tell you I made just short of $1,000 off of that small class. Okay? Simply by asking what people want from me, sharing what I thought I could offer, and the solution to a specific problem, which was getting familiar with Substack and setting it up. So was called the Substack Setup Lab.

and then putting it out there and letting people know that I was doing it.

This is how we make profit. You got to tell people what you're selling. You got to let people know and you need to have an offer. Right. So then that bled over into other conversations that I was having with people. I started going back into old episodes into comments and I started looking at conversations that I've had with former clients and I was like, wait, you know, the theme is

people want to know my process. They want to know how do I do things step by step and how am I using certain digital apps and how am I putting together the workflows for my live streams and podcasts. And it was like ding ding ding. Holy moly. Why am I not talking about that more? And so I then decided I made some other business decisions using the resources I have to put together a series of on demand courses.

based off of workshops that I've already taught live. What? And so now I have a full store that people can easily see on my site.

So I want y'all to really think about this because when your offers are hidden or when you have nothing to offer, that is creating a roadblock for your profit. You can do all the videos, you can do all the podcast episodes all day long, but if it's not clear what you're selling, you cannot rely, which I do wanna talk about that.

I'm going to talk about that in number five, so I won't jump ahead yet. But stop relying on hopes and prayers and dreams and take action and put open your mouth and talk about what you offer and put a price tag on it. Are y'all hearing me? If you hear what I'm saying, I want you to put find a money bag emoji and I want you to pop that into the chat wherever you are.

watching from, pop that money bag emoji in here. If you're really getting what I'm saying, if these three tips that I've given you so far have set off light bulbs, either a fire emoji or a money bag emoji, I want you to put that into the chat.

Yes. Okay? Please. ⁓ Again, people aren't looking for it. They're waiting for you to put it in front of them.

I used to say to people, you know where to find me. If you need anything, just holler. But nobody did. So something, I was actually talking with Dave Jackson today, and it's something that we shared. I think it came up in the podcast movement panel that I was on with them. It was funny because at the end of the panel, what they do, like they do with any, if you ever, if you speak, okay, if you do this anywhere,

What's one of the common questions people ask you? How can people find you? If you're a podcast guest, what do they ask you? How can people find you? And what do you do? I hope you do the right thing, but I'm gonna tell you how I was doing the wrong thing for the longest. Oh, well you can just find me on YouTube, you can find me on Facebook, you can find me over here. Yeah, if you just do at video coach Tanya, you can find me on all the socials. Okay, but really?

Just give them one link, please. So then I learned, let me just do this. Streamlikeaboss.tv slash links. And then from there, you can find, and it's basically if you know what Linktree is or something similar, even if you create your own Linktree style page on your site, that's a good thing for your SEO, right? You're driving people to your website so that they can see your stuff. But give them one link.

Stop trying to give them 500 places to go because they're not going to go to any of them. You got to give them a place. I hope this, I think this is making sense because I'm seeing some money bags. Let me pop these up because I need y'all to see. Vanessa's putting the money bags up there. Okay. Dollar dollar likes y'all. Hello, Syed, right? Regina put a money bag in here. Yes. Okay. Michelle is putting the money. Thank you.

Dr. Vibe put a bunch of money bags in here. Okay, I'm glad that this is making sense y'all and yes, Saeed sometimes just asking answers all the questions. I didn't know and I could have spent a whole bunch of time creating a class that nobody ever purchased because they didn't care. This is the reason why you need to ask. Just like Chris Stone says, listen to your audience, but you got to know who your audience is going back to number one, who is the market?

Who is the market that you're even serving? Because if you don't have one, you don't really know who to ask. Ask first to see if there's interest and demand. Yes. I love y'all. The comments are just like fire, y'all. I love it. Yes. I'm guilty of not having one link. Please consider. Please consider consolidating and giving people an access point that they can get to.

And now, because I've started using PodPage, I'm really excited because I moved my website over to PodPage and it really has just emphasized and highlighted for people that I am a video podcast and live stream person. So it really represents and reflects my branding, which is awesome. Whatever it is you're using, send people there so that they can see. And let me show you all really quickly, like

One of the things that I recently did, when I say recently because on my other site, I was not doing this well and it was hidden and people were like, well, I don't know what you offer. What do you offer Tanya? And so I had to go back and reevaluate. As long as I've been in this business, y'all, you would think I would know better, but I'm in the remedial class. I'm okay with saying that. So sometimes it takes a little bit for me to learn. I mean, what?

One of my mentors, Ellen Britt, I'm calling you out, Ellen Britt.

sold an $8,000 program using a Google Doc. So it does not have to be fancy. She used a Google Doc. And I'm seeing a lot of people these days. I saw Wes Pierce over on Substack. I noticed what he's doing. He's selling things. He doesn't have a fancy landing page. He has Google Docs. So don't use that as an excuse. You don't have to be like, but I need a fancy website. No, you don't.

You just need to ask your audience what they need and you need to provide it to them with a price tag and you need to make it accessible some kind of way. And if you need help on the systems behind that, you know where I am. Stream like a boss.tv. And if you go to links, you'll find the link, what you prefer to, however you prefer to contact me, but through that page. Okay. So I hope I am.

ensuring that you are getting what you need. I think I know now why you were hearing me twice. I think I might know why you were hearing that echo. I'll figure that out a little later, but thank you. You were hearing me four times. Can you hear me as one person now, Michelle?

Yeah, it was echo on the scene. has something now. Now I know you all have helped me to fix it. I think that it is. ⁓

Yeah, I think that it is the page. I think that it's my system. It's something I need to set up in Roadcaster Pro 2. So yes. And yeah, Chris Stone, I didn't know. I didn't know, sir, until I talked to Dave Jackson and I was like, holy moly, this is bomb. Okay, so we won't do a screen share anymore while I'm on tonight, because I need to fix that for us, okay? We'll fix that.

Pod page has a built-in survey that you can send to your listeners. Boom. So you are doing these episodes, right? And now you can send this to your listeners and they're able to tell you what it is that they want. That's pretty awesome. Okay. Thank you for letting me know it's been fixed. Okay, we will ⁓ go into the next one, which I think is number four. Ooh.

Y'all, I'm sorry, I've been on a soapbox. Holy moly. PodPage is not an LTD, Saeed, ⁓ but it is definitely reasonably priced. So I do have an affiliate link and I can find that and give that to you. I'll make sure that I pop it up on screen before I'm done so that you have it. Number four. Here's another myth. This is one we need to bust.

If you don't have a lead capture system. So we were talking about offers already. We were talking about selling and courses and all that stuff. But what about leads? Leads meaning you have a way to actually, here's the thing, email is a currency right now. Attention is currency. people giving you your email is them saying, I trust you enough to pay you.

by giving you access to my email and therefore I will get whatever you've promised in return. So it's an exchange of currency. And the reason why this is important is because you need to find a way to nurture your audience even beyond and outside of the podcast, the videos, the live streams in between. What are you doing?

Now I will tell you my girl Liz Wilcox is amazing. Paul Gowder also amazing when it comes to email marketing. That is not my bailey wig, so no I'm not teaching that. That has been my Achilles heel to be honest. But the two of them, each of them has different programs that they can work with you on in regards to email marketing. So if you need help in that way, they're the two that I would recommend, okay.

But here's the thing, the main thing I want you to get from this is that you need to find a way to capture emails because those become your warm leads. These are people who you can then nurture in between because you're invisible after your episode ends. Did you know that? So if you have no way to contact or connect with them, they don't know that you're even there. They're like, ⁓ I guess I'll be back next Thursday. Right?

But in between, they could be learning from you. They can be ⁓ nurtured by you. You could be sharing a bonus tip or offering something else of value that's helping them to say, yeah, I want to stay connected to this person. I want to know what they know. So if you're not capturing leads, you're going to remain invisible in between episodes. And what we want to do is we want to stay top of mind for our audience, don't we? Yes, we do. I'm going to say yes.

It kills profit when you don't recognize that because you don't own your audience or your list, right? You don't have a way to connect with them. think about this, when the whole Metapocalypse happened a few months back and people were freaking out because all these pages and groups had gone down and people were like, my God, I can't get in touch with my folks. And I spent 10 years building this Facebook group and now it's gone.

It was gone because maybe some of them hadn't taken the time to build their own list.

So you need to do that. You need to think about doing that. Okay. If you want to subscribe to my list, let me give you the page real fast. It's right here. Stream like a boss.tv slash subscribe. I'm making it easy. I'm giving you a singular link. Hey, see what I'm doing right here. So you can go there and you can subscribe and you can become a part of my list because then I get to

nurture you beyond just the show.

you become a part of my email community and family in addition to being a part of my video family. Right? And the more touch points I have with you, the more likely you're going to at some point look to me as your coach, which I would be honored. So think about those touch points. How are you creating additional touch points beyond the video? And your lead capture system is one of the ways to do that.

So I want you to think about how you can do that with the resources you have. I'm not telling you to go out and buy something new right now. Many of you, if you don't already have some type of email marketing service, the main thing you need is a place for people to land where they're putting in their email and you need a way to deliver whatever it is you promised them.

If you promise them a PDF, if you promise them access to a custom GPT, I do a lot of those. If you promise them a video, how are you getting that information to them and how are you capturing their email? Now, back in the day, way back in the day, some of you will remember the back of the day, we used to have to do a lot of that manually, y'all, and that was a lot. It was a lot of work to manually...

well, let me wake up. I woke up at 9 p.m. And I see somebody's emailed me and asked me for, you know, the PDF. I promise. Let me get in here and send it to him. Nobody has time for that. There's a lot of automated tools that can help you with that. And if you need advice on which ones, just ask. OK. Let's see. Yes, Regina, this is a really good comment. I want to pop this up. She likes to use a survey for driven from Michelle.

Driven leads and upsell to a digital product as opposed to a standard lead page. Okay, you might have to give me a little bit more on the Michelle driven. That probably is a typo. Let's see, for the affiliate link to pod page, yes ma'am, I will definitely do that. Don't let me forget before we leave, I will pop it in here. Okay, I'm getting ready to head into number five, because I know we're at the top of the hour in just a few minutes. So here's number five, and then I'll do our quick recap.

And I had planned on doing call-in, but now that I know my Echo is still here, I need to fix that. I gotta fix it. Rodecaster, by the way, has fixed the issue on their end, so it's not on them this time. For those of you who don't know what I'm talking about, there's a way for you to use something called Rodecaster, or Rode Call Me Service, and that allows people to actually call into your show if you have a Rodecaster.

product. So if you got a Rodecaster Duo, if you got the Pro 2 like I have, then you can go into their beta, right, and have that installed on your device. And then people can call into your show. And you can also do Rodecaster to Rodecaster calls, which is very cool. But last time we met here, we had some echo issues. So I need to fix that now that I see that it really is something within my setup that I have messed up. And I need to fix it. Okay.

⁓ Yes typo, okay. All right, I am going to do number five and number five, y'all, this kind of ties into, so all of these are tying into each other and you can see the theme as I'm talking through this. Number five, and this is the last one, the last myth is that you need to be dependent upon platforms. I have been talking about this for a while now. The whole platform dependency thing is trash. We're done.

with depending on platforms to make us money. What do I mean? Okay, I'm gonna give you a couple of examples. One, I just gave you the example about the whole idea when Metapocalypse happened and people were freaking out because they relied on Facebook and Meta to drive their revenue. They built their spaces on rented land, okay?

Now I know a lot of us have gone over to Substack and we love it and it's fun and it's exciting. I'm gonna tell you what I told someone last night in our community. It is still rented land. Yes, I'm enjoying being in the space, but I will not put all my eggs in their basket either because I am a landlord.

And I want you to start thinking like a landlord too and not a renter. If you're a landlord, you have your own online properties. You have your website, you have your CRM, customer relationship management tool, you have your own shopping cart, you have your own systems in place that will help to drive revenue even if Substack no longer existed tomorrow. Facebook was gone away in the wind. Twitter,

decided, well, it's already imploded, but whatever, right? All of these platforms, yes, they're nice and you can leverage them for visibility, but you should not depend upon them to make you money. You shouldn't even depend on, here's something I'm gonna say this, it's gonna sound like blasphemy to all my friends who are YouTubers and video people, but what I'm gonna tell you is this, you shouldn't even be relying on

video monetization through YouTube. Yes, we want it. Sure, we want to leverage that if we get there, right? But just because you haven't reached their criteria yet does not mean you can't make money. You can make money from day one. If you do the things we talked about in myth number one and you position yourself with the foundation, you can begin to make offers. You can do all those things on your own platforms, your own space.

that you've invested in, that you've paid to have and to build. You do not have to wait. So the myth that you must be monetized by these different platforms, I want you to get right on over that.

And how can I tell you this? I can tell you this because I got tired. I got tired of feeding these beasts. I got tired of putting out content daily, consistently, three and four and five times a day and still not seeing the fruit of that effort. And then I realized, I don't need to wait on them. What? I can have clients? I can gen, I know what I know.

I know that my content is high value. know that I can transform lives. I know that I can do this. So what am I waiting on? So I'm asking you, what are you waiting on? Why are you waiting to have, to reach this magical number somewhere on somebody else's platform when you literally could be generating revenue right now? What are you waiting for? Yes, you need to do the work. Yes, you need to have the consistency.

Yes, you need to put the content out there. Yes, you need to have the systems in place. But you can do this right now. You do not have to wait on somebody else. You can do it for yourself.

So I hope you're hearing me again. And if what I just said is resonating with you because you've been holding back, waiting for someone else to hand you something, to hand you an award or a reward, right? Then I want you to put a fire emoji in there. If you have now gotten a fire lit under you, because now you know that you've just taken your own destiny in your hands. So.

Fire emoji if this resonated with you. I already see, look, first of all, let me pop this comment up here. I am a landlord, I love that. Yes, you are. We're gonna think like landlords, not renters of land. Absolutely are we gonna take advantage of the spaces where we play. If you're doing really well on LinkedIn, if you're doing well on YouTube, Facebook, Instagram, Substack, wherever you are, kudos to you.

And you can also do so on your own properties. You can also do so in a way where you're not having to give away commission or money in a percentage to somebody else, but you're taking it all in.

You can do that. I know because I'm doing it. And if I can do it and I'm in the remedial class, you can do it too.

Yes, I'm seeing the fire emojis coming through. So look, let me recap for you real quick here and then we'll get ready to close things out. If you do have questions, I don't think I've missed any, but if you have a question or comment that you want me to acknowledge, go ahead and pop that in here. Yes. Wait, I gotta tell Saeed I'm proud of him. I'm so proud to see this. Started building and growing my own mailing list about a year ago. Yes.

That's what we want to see. That's what we want to hear. Ownership. We are thinking like landlords, y'all. That's who we are. You were given this gift and this purpose because it's yours to put out into the world. You do not have to wait.

There is no magical platform that's gonna make this happen for you. You can start now. You can do this right now. Okay, so let's recap real quick. Here's some of the things that people, ⁓ these are myth-busting segments that we wanna talk about. Number one, we're gonna bust the myth that you have to mimic big channels in order to be successful. That's not the truth.

You do not have to mimic because what you have to do first is get clear on the essentials. Get clear on the essentials. And yes, you can use those formulas and those models that you're looking at as inspiration. But don't forget about the middle, the messy middle. OK, you've got to go through that process and understand who your four Ms are. Who is your or what is your mastery? Who is your market? What is your message?

What's the method by which you are transforming people in that market?

Number two, obsessing over the wrong numbers. That's problematic. If you only focused on likes and subscribers, those are not paying the bills. You need to also look at more than vanity metrics. You need to look at how am I having conversations? Is the work that I'm doing driving people into my DMs? it?

driving me leads, or people booking more coaching calls with me, or whatever it is that you do, right? Look at the numbers that actually matter. Number three is you having hidden or no offers? That's a problem. You need to be clear about what you sell. You need to let people know. What I learned a long time ago is open mouth, open store, closed mouth.

closed door, nobody knows if you're not telling them what you sell. And if you're not clear on what those offers are, it's a good time to start asking your market. Doing a little informal polls, talking to people more, having conversations like we're doing right here, right? Number four, lead capture system. If you don't have a lead capture system, that is going to

make you invisible in between your episodes. And so you want a way where you can consistently nurture and stay in touch with your audience. And you can nurture the conversation and build on that relationship even between the video. And then finally, platform dependency. If you're dependent upon a platform to drive your profits, that's a no go. We're not depending on them.

We are taking on a landlord mentality. We're going to be owners, not renters. We are going to own what we do and we're going to take the majority, if not all of our own profits and not give it away. Okay. So yes, let me pop this up. Cause I agree. I think that I gave you a mini master class. She said, where's the price tag? I know, right?

⁓ I got 99 problems and not owning my audience. It's all of them. You know what, Saeed? I just love you. You're so funny. Yeah, y'all. If you haven't liked, subscribed, followed all those things, I want to invite you to do so. This is a fun thing for me to be able to do. The fact that I get to do this stream is wonderful. It's a blessing.

It's something that keeps my mind clear and my heart open. I love to be able to connect with you in this way. And I'm so thrilled that I said yes. At some point I said yes when I kept saying, no, I don't want to be on camera. No, I don't want to do that stuff. But I'm so thankful because I would never have been able to meet all of you. So thank you for the connection.

Thank you for hanging out with me on stream like a boss TV. I will be back here on Thursday of next week. I do have to attend a funeral, but it should not get in the way of me being able to go live. ⁓ Whether you're live on replay or whether you're live, you're watching right now. Or if you're watching the replay or catching us on the podcast, you are a big part of the community that makes this special. And so yes, I will be here for you.

And yes, we will have another topic where we're going to actually break some things down. And we're going to do more workflows over this coming season. if you have questions on a specific flow system, something that's related to your video content and your strategy, definitely send them in. As a matter of fact, I've got a voicemail channel at dreamlikeaboss.tv. There's a voicemail link in the navigation bar. I won't switch over to the page since it's giving us echoes.

but feel free to go over there and leave me a quick voicemail message or just enter something in the contact us form and let me know. I will leave you with this. Visibility is not about going viral. It's about building a community that sees you, that hears you, that grows with you. My goal is to help you to continue to keep streaming, to keep shining, and I will see you next time in the stream.